01004nas a2200217   4500000000100000000000100001008004100002653001200043653000900055653001300064653001400077653002000091100002100111700001700132245004500149856015400194300001000348490000700358520040100365022002000766                                       d10aMorocco10aSafi10aceramics10acommunity10adesign strategy1 aElizabeth Wright1 aSimon Fraser00aSafi Ceramics: Designing Future Heritage  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85084349742&doi=10.1080%2f17496772.2020.1735133&partnerID=40&md5=c24a3eec0926a3eb1f52404675f786b3  a83-880 v133 aGlobally, craft communities are caught between declining sales as local consumers increasingly reject artefacts perceived as outdated; at the same time, an international perspective celebrates them as guardians of intangible cultural heritage. In a three-year collaboration, design approaches to innovation were used to re-imagine heritage craft to meet the challenges changing economic contexts.  a17496772 (ISSN)