02650nam a2200433   4500000000100000008004100001260005700042653001200099653003000111653002200141653004100163653002900204653003100233653002200264653003400286653002300320653002300343653002100366653002100387653002600408653001900434653002100453653002200474653002100496653001200517653002300529100001300552700001200565700001200577700001000589700001200599700001000611700001300621700001000634245009200644490000900736520142900745020004202174                                       d  bSpringer Science and Business Media Deutschland GmbH10aBridges10aChinese porcelain culture10aCreative products10aCultural and creative product design10aDimensionality reduction10aHuman computer interaction10aInnovation design10aIntangible cultural heritages10aKansei engineering10aKansei engineering10aLeisure industry10aLongquan celadon10aMultiple stakeholders10aProduct design10aRegional economy10aRegional planning10aSample libraries10aTourism10aTraditional firing1 aL. Zhong1 aZ. Wang1 aM. Zhou1 aH. Du1 aL. Wang1 aY. Wu1 aJ. Zhang1 aY. Xu00aResearch on Longquan Celadon Cultural and Creative Products Based on Kansei Engineering0 v14193 aWith the development of the tourism industry, the cultural and creative products of tourism have shifted to diversified products, and its development plays a vital role in the prosperity of regional economy, the promotion of local cultural characteristics, and the building of local tourism brands. The traditional firing technique of Chinese Longquan celadon is the first and only ceramic product to be included in the world-class intangible cultural heritage list whose products are also prominent in Longquan tourism cultural and creative products. This study takes the design of Longquan celadon cultural and creative products as an example to explore the shape design of celadon products. Firstly, we use the questionnaire method to integrate the Kansei words and establish the product sample library and Kansei word library of Longquan celadon. Then, we combine the user needs and design elements, and use Likert scale to quantify users’ perceptual cognition. Thirdly, we achieve dimensionality reduction of the Kansei words by factor analysis. Finally, we obtain the strategies of the cultural and creative products design of Longquan celadon. This study bridges the differences in cultural perceptions of multiple stakeholders, provides a new method for cultural innovation design aided by Kansei engineering, and provides a reference basis for the future design of Longquan celadon cultural and creative products.  a18650929 (ISSN); 9783030786342 (ISBN)