02174nam a2200385   4500000000100000008004100001260001300042653002200055653002400077653002000101653002200121653001500143653002400158653003100182653003400213653002300247653002600270653001800296653001400314653001900328653002500347653002100372653001000393653001900403653002600422100001300448700001100461700001000472700001000482245010000492856015300592490001500745520098600760020004201746                                       d  bSpringer10aAdaptive modeling10aCantonese porcelain10aDesign modeling10aDevelopment model10aE-commerce10aElectronic commerce10aHuman computer interaction10aIntangible cultural heritages10aKansei engineering10aLiterature researches10aLocal economy10aPorcelain10aProduct design10aProduct design model10aRelated products10aSales10aSales channels10aUser perceptual image1 aS. Zhong1 aP. Tan1 aT. Fu1 aY. Ji00aProduct design model for e-commerce cantonese porcelain based on user perceptual image in china  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85088752113&doi=10.1007%2f978-3-030-49065-2_25&partnerID=40&md5=9a7e2b8d54436bd2ffcf7075e177c7e60 v12183 LNCS3 aIn recent years, more and more organizations and institutions sell the product of Intangible Cultural Heritage (ICH) to inherit ICH culture and promote local economy in E-commerce. Cantonese Porcelain (CP) is one of ICH in China, and it has gradually shifted sales channels from offline to online. However, it is found that the sales volume has been decreasing steadily through the previous research, which is a challenge for promoting CP’s product design and extending CP’s market. To address this question, this paper proposes a design model for CP’s E-commerce products based on the model of user perceptual image, and proves a adaptive model with a cases study. Literature research of user perceptual image is useful with transferring ICH taxonomy to the related product design, which provide enterprises and designers with the development model and reference of product design. This paper is also conducive to the development and promotion of CP’s E-commerce industry.  a03029743 (ISSN); 9783030490645 (ISBN)