02610nas a2200277   4500000000100000008004100001653001400042653001600056653003500072653003300107653002100140653002600161653001800187653001700205653001800222653002200240100001800262700001600280700001900296700001900315700002100334700001700355245008500372856015900457520171600616                                       d10a3D models10a3d-modeling10aAugmented reality applications10aAugmented reality technology10aBalinese culture10aCultural preservation10aDigital world10aModel target10aOgoh-ogoh art10aPrimary objective1 aEvi Triandini1 aMade Astika1 aDjoko Kuswanto1 aMarlowe Bandem1 aPadma Crisnapati1 aSitti Rahmah00aPreserving Balinese Culture Using Augmented Reality Technology for Ogoh-ogoh Art  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-105000942958&doi=10.1109%2fICORIS63540.2024.10903792&partnerID=40&md5=8bd274a0daa283abc3aa5799d5b4cdcf3 aThis research investigates the innovative use of Augmented Reality (AR) technology, specifically model targets, as a means to preserve and promote Balinese culture, with a specific focus on the traditional art of Ogoh-ogoh sculptures. Ogoh-ogoh art, deeply rooted in Balinese traditions, is a vibrant and intricate form of cultural expression that faces challenges in preservation and accessibility in an increasingly digital world. The primary objectives of this research include the creation of detailed 3D models of Ogoh-ogoh sculptures, utilizing them as model targets for AR applications. Through these model targets, users and explore virtual Ogoh-ogoh sculptures, gaining insights into their historical significance, stories, and cultural context. Collaboration with the local experts, artists, and cultural institutions ensures cultural authenticity and respect for Balinese heritage, setting the groundwork for sustainable preservation and promotion. Additionally, the research examines the potential for cultural tourism growth in Bali through the application of AR technology. The finding of this research underscore the significant impact of technology on cultural preservation, accessibility, and promotion. By bridging the gap between tradition and modernity, this innovative approach not only safeguards Balinese cultural but also opens is up to global audience, fostering cross-cultural understanding and appreciation. Future research could expand the use of AR technology to other facets of Balinese culture, such as traditional dance, music, or rituals. It could also investigate the potential of similar approaches in preserving and promoting cultural heritage in other regions. © 2024 IEEE.