02014nam a2200265 4500000000100000008004100001653002000042653002300062653002200085653001600107653002300123653002600146653003400172653001200206653001700218653002000235653001200255653002200267653001300289100001700302700001500319245009600334856015700430520116100587 d10aCultural assets10aCultural heritages10aEconomic benefits10aFolk dances10aFuture generations10aHistoric preservation10aIntangible cultural heritages10aLeisure10aLocal people10aSocial benefits10aTourism10aTourism promotion10aTurkishs1 aŞule Yetiş1 aGaye Deniz00aPreserving mustafapasa s folk dances: Integrating intangible cultural heritage into tourism uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-105004337771&doi=10.4018%2f979-8-3693-9097-9.ch008&partnerID=40&md5=7198be04622ef166d873597c3514f88d3 aThe objective of this book section is to demonstrate that the folk dances of Mustafapaşa, like other folk dances employed for tourism promotion in diverse regions of Turkey, constitute a viable tourism product for the enhancement of the region s tourism potential. However, not having sufficient information about the "whys" and "hows" of certain cultural assets makes it difficult to raise conservation awareness. The presentation of folk dances in mass organisations and group receptions of Mustafapaşa folk dances plays an instrumental role in disseminating Turkish folk culture and promoting tourism. Therefore, Mustafapaşa, which was declared one of the best tourism villages that protects its communities, local customs and cultural heritage with the program launched by UNWTO in 2021, will be discussed in the study, in terms of preserving its immigrant folk dances and transferring them to future generations and introducing this element to tourism as touristic element in order to benefit from the social, cultural and economic benefits of the local people at the highest level. © 2025 by IGI Global Scientific Publishing. All rights reserved.