02329nas a2200457   4500000000100000000000100001008004100002653002200043653002300065653002600088653002300114653001900137653002500156100002100181700002400202700002400226700002100250700001500271700002500286700002000311700002400331700001900355700002400374700001900398700001700417700002000434700001600454700001900470700001900489700001900508700002700527700002000554700002400574700001500598700001800613245007800631300001200709490000600721520112400727022002001851                                       d10aAugmented reality10aCraft presentation10aCrafts representation10aTraditional crafts10aVirtual humans10aVirtual storytelling1 aHansgeorg Hauser1 aCynthia Beisswenger1 aNikolaos Partarakis1 aXenophon Zabulis1 aIlia Adami1 aEmmanouil Zidianakis1 aAndreas Patakos1 aNikolaos Patsiouras1 aEffie Karuzaki1 aMichalis Foukarakis1 aAggeliki Tsoli1 aAmmar Qammaz1 aAntonis Argyros1 aNedjma Cadi1 aEvangelia Baka1 aNadia Thalmann1 aBrenda Olivias1 aDimitrios Makrygiannis1 aAlina Glushkova1 aSotirios Manitsaris1 aVito Nitti1 aLucia Panesse00aMultimodal Narratives for the Presentation of Silk Heritage in the Museum  a461-4870 v53 aIn this paper, a representation based on digital assets and semantic annotations is established for Traditional Craft instances, in a way that captures their socio-historic context and preserves both their tangible and intangible Cultural Heritage dimensions. These meaningful and documented experiential presentations are delivered to the target audience through narratives that address a range of uses, including personalized storytelling, interactive Augmented Reality (AR), augmented physical artifacts, Mixed Reality (MR) exhibitions, and the Web. The provided engaging cultural experiences have the potential to have an impact on interest growth and tourism, which can support Traditional Craft communities and institutions. A secondary impact is the attraction of new apprentices through training and demonstrations that guarantee long-term preservation. The proposed approach is demonstrated in the context of textile manufacturing as practiced by the community of the Haus der Seidenkultur, a former silk factory that was turned into a museum where the traditional craft of Jacquard weaving is still practiced.  a25719408 (ISSN)