02175nas a2200337   4500000000100000008004100001260005200042653002200094653002300116653002200139653001200161653002600173653003400199653002400233653002400257653001400281653002300295653002300318653002700341100001500368700001700383700001300400700002000413700001600433700001600449245008200465856011800547300001200665520113500677020002501812                                       d  bInternational Measurement Confederation (IMEKO)10aAugmented reality10aCultural heritages10aGeographical area10aHistory10aInnovative approaches10aIntangible cultural heritages10aMobile applications10aMultimedia contents10aSemantics10asentiment analysis10aSpatial variations10aTechnological solution1 aA. Corallo1 aL. Fortunato1 aC. Renna1 aM.L. Sarcinella1 aA. Spennato1 aC. De Blasi00aMobile app for promoting cultural heritage: Geostatistic and textual analysis  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85070531806&partnerID=40&md5=f2f56295f6b2579ec434ee8f59a9e146  a194-2013 aThis study presents an innovative technological solution, applied to the promotion of both tangible and intangible cultural heritage of the Salento territory (an Italian sub-peninsula). For the itinerant folk music festival called “La Notte della Taranta”, in 2015 an official mobile application called FolkTure, was been used by tourist and citizens during the entire period of the itinerant event (August). Through the application of gamification strategy, augmented reality solutions and multimedia contents, FolkTure app facilitated and stimulated the enjoyment of the event itself and encouraged tourists and citizens to visit the Salento cultural heritage mapped inside the app. The data extracted from the mobile FolkTure app was analyses and interprets through an innovative approach. Text analytics techniques, like semantic and sentiment analysis, integrated with spatial analysis techniques, allowed to identify sentiment score spatial variation and locate geographical area characterized by negative or positive average sentiment score, in order to understand the impact of a cultural event on the local territory.  a9781510858183 (ISBN)