02017nas a2200241   4500000000100000008004100001653001700042653002200059653002300081653001200104653001500116653002500131653002300156653002300179100001600202700001500218700001200233700001600245245014800261856007100409520127000480022002501750                                       d10aCh \& abreve10am ethnic minority10aTRANSACTIONS COSTS10aVietnam10aHandicraft10amarket participation10apottery production10arural smallholders1 aNguyen Dang1 aPham Nhung1 aCao Bao1 aNguyen Bang00aMarket participation as livelihood and safeguarding intangible cultural heritage: A case of Chăm ethnic minority pottery households in Vietnam  uhttps://www.tandfonline.com/doi/full/10.1080/20421338.2024.23655053 aThis study examines the extent of market participation among Ch \& abreve;m pottery producers in Vietnam and the factors that influence this extent. The research utilized the total market participation index to assess the level of market participation and Tobit regression to examine the factors influencing market participation. Primary data were collected from a sample of 150 pottery households. The study demonstrates that pottery households are involved in the market to varying degrees. Factors such as family size, hired labourers, production space, self-owned transportation, average distance to customers, amount of advertising, and credit accessibility positively affect their participation in the market. Shipping damage, government assistance, non-pottery income, and education level of household head have a negative effect. The findings indicate that government assistance should consider the requirements of pottery households to develop efficient support measures. The research serves as a useful reference for policymakers and managers in devising strategies to promote both the growth of traditional craft production and the sustained well-being of ethnic groups. This, in turn, would contribute to the overall economic advancement of the country.  a2042-1338, 2042-1346