@book{12729, keywords = {Bridges, Chinese porcelain culture, Creative products, Cultural and creative product design, Dimensionality reduction, Human computer interaction, Innovation design, Intangible cultural heritages, Kansei engineering, Kansei engineering, Leisure industry, Longquan celadon, Multiple stakeholders, Product design, Regional economy, Regional planning, Sample libraries, Tourism, Traditional firing}, author = {L. Zhong and Z. Wang and M. Zhou and H. Du and L. Wang and Y. Wu and J. Zhang and Y. Xu}, title = {Research on Longquan Celadon Cultural and Creative Products Based on Kansei Engineering}, abstract = {With the development of the tourism industry, the cultural and creative products of tourism have shifted to diversified products, and its development plays a vital role in the prosperity of regional economy, the promotion of local cultural characteristics, and the building of local tourism brands. The traditional firing technique of Chinese Longquan celadon is the first and only ceramic product to be included in the world-class intangible cultural heritage list whose products are also prominent in Longquan tourism cultural and creative products. This study takes the design of Longquan celadon cultural and creative products as an example to explore the shape design of celadon products. Firstly, we use the questionnaire method to integrate the Kansei words and establish the product sample library and Kansei word library of Longquan celadon. Then, we combine the user needs and design elements, and use Likert scale to quantify users’ perceptual cognition. Thirdly, we achieve dimensionality reduction of the Kansei words by factor analysis. Finally, we obtain the strategies of the cultural and creative products design of Longquan celadon. This study bridges the differences in cultural perceptions of multiple stakeholders, provides a new method for cultural innovation design aided by Kansei engineering, and provides a reference basis for the future design of Longquan celadon cultural and creative products.}, series = {23rd International Conference on Human-Computer Interaction, HCII 2021}, volume = {1419}, publisher = {Springer Science and Business Media Deutschland GmbH}, school = {Springer Science and Business Media Deutschland GmbH}, isbn = {18650929 (ISSN); 9783030786342 (ISBN)}, doi = {10.1007/978-3-030-78635-9_54}, note = {Journal Abbreviation: Commun. Comput. Info. Sci. Pages: 420 Publication Title: Commun. Comput. Info. Sci.}, }