La fiesta de Los Patios de Córdoba: promoción online de una tradición Patrimonio Cultural Inmaterial de la Humanidad

The websites of organizations related to the management of La Fiesta de los Patios de Córdoba, will be analysed, in order to know what the web promotion of the Festival of Patios de Córdoba carried out by the organizations involved is like and whether these sites are good channels of communication for the destination. Specifically, the websites of the following organizations: Diputación de Córdoba, Ayuntamiento de la ciudad, Consorcio de Turismo de Córdoba, Patronato Provincial de Turismo de Córdoba, Asociación de Patios Cordobeses “Claveles y Gitanillas”, Asociación de Amigos de los Patios Cordobeses, Palacio de Viana, Website of the City Hall for the Festival (La Fiesta de los Patios de Córdoba (Patios 2016)), Puerta de los Patios de Córdoba (Web of the Fundación Cajasur) and Asociación de Patios del Alcázar Viejo will be analysed. For web analysis we will use the methodology of the research group Marcas Turísticas, funded by the Ministry of Economy and Competitiveness (Marcas Turísticas. Proyecto CODETUR (CSO2011-22691), 2013). The methodology has been adapted, differentiating between three types of research templates, one for the official tourism website Cordoba, one for institutional websites and the other for the websites that focus exclusively on the Patios de Córdoba. The aim of this analysis, achieved with a method validated and tested by experts in the field, is to detect strengths and weakness in the websites. The number of websites is very good for the promotion. Although, there are websites that should improve in relational aspects or interactivity, languages and commercialization.