Intangible Heritage: The Change of Significance of Hungarian Embroidery over Time

Hungarian embroidery is already well known and represented all around the world; however, its history and origin are unknown to most non-Hungarian people. The culture and heritage of Hungary are very colorful ones among the European countries with a wide range of traditions, dances, and elements of clothing.The two main types of Hungarian embroidery, Matyó and Kalocsai, travelled through time until they reached their current form. The research will give a historical introduction of these types and how their significance and meaning are resented in the twenty-first century compared to the meanings and uses in the past.To obtain such change, several different factors played a significant role, and their influence on Hungarian embroidery will be explained. These include cultural appropriation, othering in tourism, and homogenization.