Dissemination of Intangible Cultural Heritage Based on Digital Twin Technology

Intangible cultural heritage (ICH) with distinct national characteristics serves as an external manifestation of the excellent traditional culture of the Chinese nation and an essential carrier of rural cultural inheritance. In response to current issues in ICH dissemination, such as the loss of authenticity due to media fragmentation, the exacerbation of disembedding due to identity loss, and market chaos caused by value dislocation, this paper proposes the construction of digital rural scenarios through digital twin technology. From the three dimensions of promoting authentic dissemination, reshaping rural identity, and facilitating cultural inheritance, it utilizes Building Information Modeling (BIM), Geographic Information Systems (GIS), Internet of Things (IoT), and XR visualization technologies to present ICH digitally. This approach integrates the rural cultural atmosphere and authentic rural contexts for multi-dimensional display. Empowering rural scenarios with twin technology breaks the physical space limitations of traditional ICH dissemination, transforms rural ICH cognition, innovates ICH business models, enhances the development momentum of ICH, and fosters the inheritance of rural culture, contributing to the sustainable development of rural revitalization.