A Study on the Activation Method of Buyeo Tourism Contents Using AR

Buyeo is the ancient capital of Baekje and well known for its Baekje Historic Areas, a UNESCO World Heritage Site. In Buyeo, a symbol of Baekje’s culture and heritage, various technologies of the 4th industrial revolution are being used in combination with tourism contents. Among the technologies of the 4th industrial revolution, AR has many advantages. Above all, because the background of reality is the base, it can be enjoyed more vividly in reality. In addition, buildings and historical scenes can be vividly reproduced even in places where there is currently nothing, and it is very useful because it can be used only with an app on a smartphone without using an expensive machine like virtual reality.In this paper, first, the current status of using AR for the cultural heritage of Buyeo is analyzed, and its implications and problems are investigated. When investigating the contents related to Baekje culture in Buyeo, the overall utilization of augmented reality was not high, and there were many short and one-off uses. The plans include a method of using AR technology at each tourist destination in connection with an electronic tourist map that guides the whole Buyeo, and a method of a game-type AR app linked with the Baekje cultural heritage complex, and finally, a method of utilizing the intangible cultural heritage of Buyeo as media contents using AR.