The patron saint festivities before tourism in the western coast region of Mexico

The religious festivities are integrated into the extensive inventory of the intangible cultural heritage of Mexico. The continuity of their practice stimulates social cohesion, collective identity, peace and ecological awareness. Such manifestations are susceptible to patrimonialization due to their symbolic expression and their economic potential in the face of the tourism model, they respond to the imperatives of late capitalism that tends to commodify and homogenize cultural diversity. We study the religious festivities of localities of Bahia de Banderas, in particular that of Nuestra Senora de la Paz in Bucerias and that of Nuestra Senora del Rosario de Tintoque in Valle de Banderas, in order to understand the dominant trends in the processes of patrimonialization. The objective is to contribute to the knowledge of the patrimonial wealth of the coastal towns that have been subject to tourism and with it, develop the methodological instruments to fill out the information sheets of the inventory of festivities in the region.