"Shared Heritage-Shared Responsibility" Representation and visitor experience of intangible heritage

This paper discusses the necessities and possibilities of alternative cultural representation at the World Heritage site of Uluru. The example from postcolonial Australia illustrates that the notion of a collective, cross-cultural heritage holds potential conflict. The concepts of intangible heritage and of secret-sacred knowledge are central to the analysis of how tourist representation can foster understanding of intangible heritage while respecting cultural protocol and integrity.