Research on the Communication Effect of Intangible Cultural Heritage Cultural Symbols by the Game Character Design in King of Glory ： Focused on the ‘Guangdong Lion Dance’

The purpose of this paper is to express intangible cultural heritage through game character designs, and to inherit and spread intangible cultural heritage in a new way. This paper will analyze how the characters in the mobile game "King of Glory" creatively design the intangible cultural heritage "Guangdong Lion Dance". Extract the cultural symbols of intangible cultural heritage into the game character design, and spread the characters online and offline. Through the digital dissemination of "Guangdong Lion Dance" through the game "King of Glory", the relevant influence of intangible cultural heritage cultural symbol dissemination in current digital games is explored.