Research on the thinking logic barrier in dress design in the inheritance and development of intangible cultural heritage

As a branch of practical art, fashion art design must meet some practical functional requirements of clothing. Nowadays, on the premise of promoting the development of modern fashion design technology and creating an innovative design thinking mode, in addition to ensuring the practical function of clothing, the artistic demand for fashion design works in the industry is also gradually increasing. In the whole process of conception and creation of fashion design, the thinking and creation process of design is an important link to determine the overall style, temperament and tonality of fashion design works. The differentiated and diversified way of thinking is an important factor affecting the artistry and practicability of fashion design, and even triggering deeper thinking in the industry. At the same time, in fashion art design, there is usually only a vague boundary between the artistry and practicability of works, and the two cannot be clearly and completely separated. Through visits, research and other means, this paper makes a field investigation on the Intangible Cultural Heritage related to fashion design in some areas of China, and finds that due to the thinking logic obstacles of relevant people, the inheritance of Intangible Cultural Heritage related to fashion design in some areas of China is facing some problems. For example, some inheritors of intangible cultural heritage are older at present. Due to their traditional thinking and values, they are unwilling to publish the contents of cultural heritage and only accept oral and heart-to-heart instruction for inheritance, which is prone to the phenomenon of no successor of cultural heritage. In addition, some cultural heritages are incompatible with modern life, and the inheritors are unwilling to innovate and adjust them, resulting in the design style is difficult to meet the aesthetic needs of consumers after they are applied to clothing, which seriously limits the inheritance and development of such cultural heritages