Popular tauromaquias, heritage and identity

The cultural events are assumed to be strategic tools for dissemination of heritage and identity of a place, so their planning and management are increasingly essential to the success of many tourist areas. Thus, we view an event like a true showcase of the tourist destination, in which the actors, including the local communities, namely the context of bullfighting, promote their tangible and intangible heritage, generating income and contributing to economic and social development. Popular tauromaquias combine immaterial and cultural resources of great value, which should be articulated in a complementary way on an integrated territorial approach, reinforcing the market broadly, combining products, the differences and proximity allow building a composite tourism product. These events, such as Largadas, the Touradas à Corda, the Capeia Arraiana, the Picarias , the Vaca das Cordas, among others, present through the history, culture, experiences and resources of nature of great value and should be seen as understanding element, permanence and construction of a local identity.