Perceptual image of Zhangpu paper-cut pattern

To understand consumers perceptual cognition of the intangible cultural heritage Fujian Zhangpu paper-cut patterns, accurately grasp the innovative design and application direction of Zhangpu paper-cut patterns as well as to meet the perceptual needs of modern consumers, we recruited young consumers aged 20-30 to carry out the aesthetic evaluation of Zhangpu paper-cut patterns based on Kansei Engineering. We then analyzed the experimental data by SPSS to identify design elements that are significantly related to consumer perception. Through the mathematical model, the corresponding relationship between the design elements of paper-cut patterns and the perceptual image vocabulary is clearly expressed, providing a reference for the realization of personalized paper-cut pattern designs based on different perceptual needs and providing new ideas for the development and inheritance of traditional paper-cut culture.