Measuring the benefits of the Intangible Cultural Heritage Hall in Jeonju Korea: Results of a Contingent Valuation Survey

This study applied the contingent valuation to determine the benefits of Intangible Cultural Heritage Hall in Jeonju, Korea. Furthermore, this study used a spike model to consider these zero responses because 46.7\% of respondents stated "no" to the given bids for this project. The mean WTP for Jeonlabuk-do and other regions were estimated to be 4979.4 Korean won (USD 4.53) and 5411 Korean won (USD 4.92), respectively.