%0 Journal Article %P 413-424 %R 10.47989/ir30iConf47317 %T Ideological presentations in official promotion of intangible cultural heritage (ICH) on short-form video platforms: a multimodal content analysis %U https://www.scopus.com/inward/record.uri?eid=2-s2.0-105000146600&doi=10.47989%2fir30iConf47317&partnerID=40&md5=77bba1bf719ea4987b46a0b9ff1a8b52 %V 30