%0 Conference Paper
%K Brand Equity
%K Place Brand
%K Public diplomacy
%K World heritage
%K World heritage site
%I Springer Nature
%P 388-390
%R 10.1007/978-3-319-10951-0_147
%T Intangible Cultural Heritage: The New Frontier of Destination Branding
%1 Developments in Marketing Science: Proceedings of the Academy of Marketing Science
%@ 978-3-319-10950-3