%0 Journal Article
%K Blue Ocean Strategy
%K Conservation
%K intangible heritage
%K Living heritage approach
%K Mental models
%K Nara Document on Authenticity
%K Nara+20 Document
%K UNESCO
%K Value innovation
%K World heritage
%P 158-177
%R 10.1080/2159032X.2015.1126119
%T Gazing at the "Blue Ocean" and Tapping into the Mental Models of Conservation: Reflections on the Nara+20 Document
%U https://www.scopus.com/inward/record.uri?eid=2-s2.0-84961840032&doi=10.1080%2f2159032X.2015.1126119&partnerID=40&md5=79c6c90e65d43eefbae2c5fdd6687443
%V 8