%0 Journal Article %K adult %K article %K Awareness %K conceptual framework %K cultural anthropology %K demographics %K Female %K human %K Inheritance %K interpersonal communication %K Learning %K male %K Middle Aged %K nonhuman %K praise %K questionnaire %K Social media %K videorecording %R 10.1038/s41598-025-09723-3 %T Exploring the promotion of musical intangible cultural heritage under TikTok short videos %U https://www.scopus.com/inward/record.uri?eid=2-s2.0-105009541955&doi=10.1038%2fs41598-025-09723-3&partnerID=40&md5=9d1a474a2a8f3add09f0c71bd6cec71c %V 15