%0 Conference Paper
%K Brand image building
%K Intangible cultural heritage
%K Intangible cultural heritage Wulo
%K Service design
%D 2021
%G English
%I Springer Science and Business Media Deutschland GmbH
%P 444-455
%R 10.1007/978-3-030-80840-2_52
%T Brand Image Building of Intangible Cultural Heritage Wulo Based on Service Design Thinking
%U https://www.scopus.com/inward/record.uri?eid=2-s2.0-85112026842&doi=10.1007%2f978-3-030-80840-2_52&partnerID=40&md5=a4ae745fac323e78ff468232e84b2582
%V 266
%1 AHFE Conference on the Human Side of Service Engineering, 2021
%@ 23673370 (ISSN); 9783030808396 (ISBN)