%0 Journal Article %K UNESCO %K intangible heritage %K Competition %K fallas %K heritage brands %B Heritage and Society %D 2023 %M WOS:001023481500001 %R 10.1080/2159032X.2023.2226572 %T The Global Competition of the Intangible. UNESCO as a Producer of Heritage Brands %8 2023/07/06/ %@ 2159-032X