%0 Journal Article %K Intangible cultural heritage %K communication %K Gamification %K ICT %K Cultural organisations %K Hypermedia narrative %K Locative media %K Transmedia %B Opcion %D 2015 %G Spanish %P 806-827 %T The hidden city. Toledo, a transmedia communication laboratory %U https://www.scopus.com/inward/record.uri?eid=2-s2.0-84961786704&partnerID=40&md5=4e75eec65b44aff82cae0b19a02819a1 %V 31