%0 Journal Article
%K Intangible cultural heritage
%K Brand identity
%K Narrative transportation
%K Purchase intention
%K Self-congruity
%B Journal of Hospitality and Tourism Management
%D 2022
%G English
%P 151-160
%R 10.1016/j.jhtm.2022.06.011
%T The influence of ICH-narrator/self-congruity on tourist s purchase intention of intangible cultural heritage products in a narrative context
%U https://www.scopus.com/inward/record.uri?eid=2-s2.0-85132861534&doi=10.1016%2fj.jhtm.2022.06.011&partnerID=40&md5=32761d9c8d93cbbdb043d2d3b067c78c
%V 52
%8 sep