%0 Journal Article
%K Brand
%K CUSTOMER ENGAGEMENT
%K E-commerce
%K Innovation
%K Interactivity
%K Intangible cultural heritage handicraft
%K Perceived authenticity
%K PHYSICAL SURROUNDINGS
%K Tourism
%K value co-creation
%K VIRTUAL-REALITY
%K Interactivity
%K Mobile Augmented Reality
%K Purchase intention
%K value co-creation
%R 10.1080/19388160.2024.2312974
%T The Impact of Mobile Augmented Reality on the Purchase Intention of Intangible Cultural Heritage Handicrafts
%U https://www.scopus.com/inward/record.uri?eid=2-s2.0-85186239057&doi=10.1080%2f19388160.2024.2312974&partnerID=40&md5=9cadceb161106b9ec5fe1a7e7c86a4ee