%0 Journal Article %K Living heritage %K Authenticity %K Commoditization %K Sporting heroes %B Journal of Heritage Tourism %D 2014 %G English %P 246-256 %R 10.1080/1743873X.2014.904321 %T Heroes as heritage: the commoditization of sporting achievement. %U https://www.scopus.com/inward/record.uri?eid=2-s2.0-85006607532&doi=10.1080%2f1743873X.2014.904321&partnerID=40&md5=bee112e7ce441ec60b37a2b282236723 %V 9