%0 Journal Article
%K Audience development
%K cultural heritage
%K Europe
%K Focus group
%K Museum marketing
%K museums
%K Sustainability
%K communication network
%K cultural heritage
%K heritage conservation
%K literature review
%K Marketing
%K museum
%K perception
%K student
%K Sustainability
%R 10.3390/su10030774
%T Marketing Research for Cultural Heritage Conservation and Sustainability: Lessons from the Field
%U https://www.scopus.com/inward/record.uri?eid=2-s2.0-85043539049&doi=10.3390%2fsu10030774&partnerID=40&md5=0dad27bd420d41b3a79e513e8a070362
%V 10