TY - CPAPER
KW - Brick
KW - Competition
KW - Ecuador
KW - Floor covering
KW - Identity-based
KW - Production capacity
KW - Research focus
KW - Standard measurements
KW - Study areas
AU - G. Barsallo
AU - T. Rodas
AU - V. Caldas
AU - F. Cardoso
AU - C. Peñaherrera
AU - P. Tenesaca
AB - The Later-Eris project, is developed within the framework of the World Heritage City Project of the University of Cuenca. This research focuses on the Susudel parish, located in the South of Ecuador, where it is observed that the majority of artisan producers offer them a single type of brick, known locally as a panelón (standard measurements 28x14x7 cm). This fact triggers a high competitiveness, accentuates the mono-production which affects an over-supply of an almost unique product and marketing at unsustainable prices, as this phenomenon unravels processes of unfair competition between producers. The objective of research is to innovate and diversify the production, from the floor covering brick, taking advantage of the potential and resources of the place, working alternatives with identity, based on the riches of the region. This is how, from the identification of the problem, a methodology of approach with artisans is proposed, which, more than the understanding of the productive dynamics and use of the cladding brick, promotes the conservation of the artisan production capacities, true tangible and intangible heritage in the study area. Additionally, the result is the innovation of designs and shapes, the characterization of the raw material and a joint work with artisans. Finally, a manual is generated that serves as a tool for the producers in order to be used as a reference.
C2 - Preventive Conservation - From Climate Damage Monitoring Systemic Integr. Approach - Proc. Int. WTA - PRECOM3OS Symposium
N1 - Journal Abbreviation: Preventive Conservation - From Climate Damage Monitoring Systemic Integr. Approach - Proc. Int. WTA - PRECOM3OS Symposium
N2 - The Later-Eris project, is developed within the framework of the World Heritage City Project of the University of Cuenca. This research focuses on the Susudel parish, located in the South of Ecuador, where it is observed that the majority of artisan producers offer them a single type of brick, known locally as a panelón (standard measurements 28x14x7 cm). This fact triggers a high competitiveness, accentuates the mono-production which affects an over-supply of an almost unique product and marketing at unsustainable prices, as this phenomenon unravels processes of unfair competition between producers. The objective of research is to innovate and diversify the production, from the floor covering brick, taking advantage of the potential and resources of the place, working alternatives with identity, based on the riches of the region. This is how, from the identification of the problem, a methodology of approach with artisans is proposed, which, more than the understanding of the productive dynamics and use of the cladding brick, promotes the conservation of the artisan production capacities, true tangible and intangible heritage in the study area. Additionally, the result is the innovation of designs and shapes, the characterization of the raw material and a joint work with artisans. Finally, a manual is generated that serves as a tool for the producers in order to be used as a reference.
PB - CRC Press/Balkema
SN - 9780367435486 (ISBN)
SP - 19
EP - 25
TI - Innovation and diversification of brick, Susudel – Ecuador
UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85117722445&partnerID=40&md5=90dd31e475eb6d3b9e69e7a8ce8255fd
ER -