TY - JOUR KW - AFS Ethnographic Thesaurus: Heritage KW - Authenticity KW - Conservation KW - Interpretation KW - theory AU - Valdimar Hafstein AB - Looking at examples of cultural practices listed by UNESCO as intangible heritage, this article appropriates the term "folklorization" from authenticity discourses and argues that the current heritagization of social practices is an aspect of the infusion of folkloristic/ethnological knowledge, perspectives, and concepts into the public sphere as part of modernity s reflexivity. Aptly named "folklorization," this infusion marks the success of the field in what has always been its ultimate objective: To change the way people look at their own culture, the way they define it, and the way they practice it. DO - 10.5406/jamerfolk.131.520.0127 M1 - 520 N1 - Publisher: American Folklore Society N2 - Looking at examples of cultural practices listed by UNESCO as intangible heritage, this article appropriates the term "folklorization" from authenticity discourses and argues that the current heritagization of social practices is an aspect of the infusion of folkloristic/ethnological knowledge, perspectives, and concepts into the public sphere as part of modernity s reflexivity. Aptly named "folklorization," this infusion marks the success of the field in what has always been its ultimate objective: To change the way people look at their own culture, the way they define it, and the way they practice it. SP - 127 EP - 149 TI - Intangible Heritage as a Festival; or, Folklorization Revisited UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85046810866&doi=10.5406%2fjamerfolk.131.520.0127&partnerID=40&md5=8cdf2950b96b58306e2e2273139b5bfd VL - 131 SN - 00218715 (ISSN) ER -