TY - CPAPER
KW - Augmentation
KW - Blending
KW - Engagement
KW - intangible heritage
KW - Nanyin
KW - Reach
KW - Safeguarding
KW - Siong Leng
KW - Social media
KW - Social networking (online)
KW - Transformation
KW - transmission
KW - Transmissions
KW - Web crawler
KW - Web services
KW - Websites
KW - Web services
AU - J. Tsai
AU - S. Wu
AU - H. Din
AB - This paper explores the impacts of the global web and, in particular, social media on the performing arts. Specifically, Siong Leng Musical Association (hereafter, SLMA or the Association), which champions Nanyin musical theatre in Singapore, is selected to anchor the discussion. The paper will examine SLMA s web strategy under 3 subheadings, namely: a) Reach: effectiveness of official websites and other virtual presence set up by followers; b) Engagement: virtual audience participation in social media sites; mobile accessibility; c) Augmentation: innovative blending of web-based services to solve operational issues of publicity, collaboration and fundraising. Overall transformational impacts to transmission, sharing, collaboration, communication and education are also discussed.
C2 - Proc. Int. Conf. Virtual Syst. Multimed., VSMM
DO - 10.1109/VSMM.2016.7863178
N1 - Journal Abbreviation: Proc. Int. Conf. Virtual Syst. Multimed., VSMM
N2 - This paper explores the impacts of the global web and, in particular, social media on the performing arts. Specifically, Siong Leng Musical Association (hereafter, SLMA or the Association), which champions Nanyin musical theatre in Singapore, is selected to anchor the discussion. The paper will examine SLMA s web strategy under 3 subheadings, namely: a) Reach: effectiveness of official websites and other virtual presence set up by followers; b) Engagement: virtual audience participation in social media sites; mobile accessibility; c) Augmentation: innovative blending of web-based services to solve operational issues of publicity, collaboration and fundraising. Overall transformational impacts to transmission, sharing, collaboration, communication and education are also discussed.
PB - Institute of Electrical and Electronics Engineers Inc.
SN - 9781467389938 (ISBN)
TI - How the web impacts intangible heritage: A Nanyin case study
UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85016022017&doi=10.1109%2fVSMM.2016.7863178&partnerID=40&md5=a42bc8c98626230a658ae1c7a1a491b5
ER -