TY - JOUR
KW - ICH
KW - Jiangyong
KW - cultural identity
KW - octagonal flower
KW - symbolic meaning
KW - women s script
AU - H. Yan
AB - As part of an intangible cultural heritage (ICH) program for developing regional cultural economies, the motif of the octagonal flower has been converted into a symbol of a tradition and is used as a branding device. This article contends that, as heritage intervention passes from government to locals, this re-branded women  s script culture becomes a tradition in its own right. Local traditions should be examined without limiting notions of authenticity, in order to understand ICH in China as it develops within a period of radical social change.
M1 - 4
N1 - Publisher: Western States Folklore Society
N2 - As part of an intangible cultural heritage (ICH) program for developing regional cultural economies, the motif of the octagonal flower has been converted into a symbol of a tradition and is used as a branding device. This article contends that, as heritage intervention passes from government to locals, this re-branded women  s script culture becomes a tradition in its own right. Local traditions should be examined without limiting notions of authenticity, in order to understand ICH in China as it develops within a period of radical social change.
SP - 357
EP - 376
TI - From the Women s Script Tradition to the Octagonal Flower Dance Extravaganza in Jiangyong, China: Cultural Shows as Local ICH Solutions
UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85141251816&partnerID=40&md5=1fc0da760fe9cb18d219e34d2fadd993
VL - 81
SN - 0043373X (ISSN)
ER -