TY - JOUR
KW - Mediterranean diet
KW - Mediterranean identity
KW - UNESCO
KW - diaita
KW - diasporic communities
KW - epistemic community
KW - food label
KW - food tradition
KW - governmentality
KW - Intangible cultural heritage
AU - Antonio Marques da Silva
AB - The Mediterranean Diet was one of the first food-related nominations on the international cultural heritage list. By introducing the concepts of epistemic community and governmentality to analyze this heritagization process, I will evaluate the participation and consent of the Mediterranean people and their belief in a common identity based in a holistic conception of this food tradition-the so-called diaita. My goal is to demonstrate that the inscription s proposal was motivated first by a long-term strategy aimed at promoting an umbrella brand of agro-food products extended to the whole Mediterranean space. Then, I will emphasize the attempt to design a model of property rights protection that is adequate for this food label, which was later presented within the realm of the United Nations Educational, Scientific, and Cultural Organization as a measure for safeguarding the diaita as an item of intangible cultural heritage. Finally, I will argue that this claim totally omits the rights of the numerous expatriates living outside this region.
DO - 10.1017/S0940739118000310
M1 - 4
N1 - Publisher: Cambridge University Press
N2 - The Mediterranean Diet was one of the first food-related nominations on the international cultural heritage list. By introducing the concepts of epistemic community and governmentality to analyze this heritagization process, I will evaluate the participation and consent of the Mediterranean people and their belief in a common identity based in a holistic conception of this food tradition-the so-called diaita. My goal is to demonstrate that the inscription s proposal was motivated first by a long-term strategy aimed at promoting an umbrella brand of agro-food products extended to the whole Mediterranean space. Then, I will emphasize the attempt to design a model of property rights protection that is adequate for this food label, which was later presented within the realm of the United Nations Educational, Scientific, and Cultural Organization as a measure for safeguarding the diaita as an item of intangible cultural heritage. Finally, I will argue that this claim totally omits the rights of the numerous expatriates living outside this region.
SP - 573
EP - 595
TI - From the Mediterranean Diet to the Diaita: The Epistemic Making of a Food Label
UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85065017183&doi=10.1017%2fS0940739118000310&partnerID=40&md5=4e2b30507772eb8995baabc17e0c2227
VL - 25
SN - 09407391 (ISSN)
ER -