TY - JOUR
KW - Andalucia
KW - Cultural tourism
KW - Flamenco art
KW - Flamenco tourism
KW - Lean canvas
KW - Lean startup
KW - UNESCO
KW - ecotourism
KW - heritage tourism
KW - methodology
KW - tourism development
AU - Maria Vazquez de la Torre
AU - Salud Millan Lara
AU - Juan Manuel Arjona-Fuentes
AB - Flamenco is an art born in and inextricably associated with Andalusia in the south of Spain. The purity, the feelings it transmits, and the originality of its expression have made it known worldwide and it has been declared an Intangible Cultural Heritage by the UNESCO. This declaration, combined with the Spain s tourist boom in the last years, has transformed this exclusive art into an important tourist industry with all the entailing perils for its survival. By means of the Lean Canvas model, combined with a survey of a panel of flamenco experts (especially artists), this study analyzed the fundamental factors that are key to developing a tourism product that, while respectful of its essence, offers tourists a genuine and quality product.
DO - 10.3390/su11216047
M1 - 21
N1 - Publisher: MDPI
N2 - Flamenco is an art born in and inextricably associated with Andalusia in the south of Spain. The purity, the feelings it transmits, and the originality of its expression have made it known worldwide and it has been declared an Intangible Cultural Heritage by the UNESCO. This declaration, combined with the Spain s tourist boom in the last years, has transformed this exclusive art into an important tourist industry with all the entailing perils for its survival. By means of the Lean Canvas model, combined with a survey of a panel of flamenco experts (especially artists), this study analyzed the fundamental factors that are key to developing a tourism product that, while respectful of its essence, offers tourists a genuine and quality product.
TI - Flamenco Tourism from the Viewpoint of Its Protagonists: A Sustainable Vision Using Lean Startup Methodology
VL - 11
SN - 20711050 (ISSN)
ER -