TY - JOUR
KW - adult
KW - Female
KW - Humans
KW - Information dissemination
KW - Intention
KW - Knowledge
KW - male
KW - Middle Aged
KW - rural population
KW - Surveys and Questionnaires
KW - Trust
KW - Young Adult
KW - adult
KW - article
KW - BEHAVIOR
KW - cultural anthropology
KW - cultural identity
KW - Digitalization
KW - Female
KW - human
KW - Information dissemination
KW - Inheritance
KW - Knowledge
KW - male
KW - Middle Aged
KW - open access publishing
KW - outcome expectation
KW - questionnaire
KW - reward
KW - rural population
KW - self concept
KW - stimulus
KW - Theoretical model
KW - theory
KW - trust
KW - young adult
AU - Bo Zhang
AU - Yannan Zhang
AB - In the digital age, knowledge sharing is gaining increasing significance, but its contribution in promoting the protection and transmission of rural intangible cultural heritage is still not fully appreciated. Based on the stimulus-organism-response (SOR) theory and the social exchange theory (SET), this study developed a theoretical model to understand the knowledge sharing intention in the digitalization of rural intangible heritage (DRICH). We examined the influence of external stimuli (i.e., heritage rewards and heritage image) on organism feedback (i.e., cultural identity, responsibility, trust, and outcome expectation) and knowledge sharing intention. A total of 363 valid samples were obtained by means of questionnaire survey and analyzed by structural equation model. The results show that: (1) Heritage rewards and heritage image, as important external stimuli, have a positive impact on cultural identity; (2) Outcome expectation, trust and responsibility positively influence knowledge sharing intention, among which outcome expectation has the strongest effect; (3) Heritage-related self-efficacy (SE) positively moderates the relationship between cultural identity and responsibility. By exploring the influence mechanism of the sharing intention in DRICH, this study provides an empirical basis for the theory and practice of the protection and inheritance of rural intangible cultural heritage.
DO - 10.1371/journal.pone.0325892
M1 - 6
N2 - In the digital age, knowledge sharing is gaining increasing significance, but its contribution in promoting the protection and transmission of rural intangible cultural heritage is still not fully appreciated. Based on the stimulus-organism-response (SOR) theory and the social exchange theory (SET), this study developed a theoretical model to understand the knowledge sharing intention in the digitalization of rural intangible heritage (DRICH). We examined the influence of external stimuli (i.e., heritage rewards and heritage image) on organism feedback (i.e., cultural identity, responsibility, trust, and outcome expectation) and knowledge sharing intention. A total of 363 valid samples were obtained by means of questionnaire survey and analyzed by structural equation model. The results show that: (1) Heritage rewards and heritage image, as important external stimuli, have a positive impact on cultural identity; (2) Outcome expectation, trust and responsibility positively influence knowledge sharing intention, among which outcome expectation has the strongest effect; (3) Heritage-related self-efficacy (SE) positively moderates the relationship between cultural identity and responsibility. By exploring the influence mechanism of the sharing intention in DRICH, this study provides an empirical basis for the theory and practice of the protection and inheritance of rural intangible cultural heritage.
TI - Exploring knowledge sharing intention of digitalization of rural intangible cultural heritage (DRICH): Integrating stimulus-organism-response (SOR) theory and social exchange theory (SET)
VL - 20
ER -