TY - SER
AU - Farzaneh Mola
AU - Badaruddin Mohamed
AU - Navid Rad
AB - Cultural tourism is one of the fastest growing areas of tourism. In its widest definition, it encompasses both  high  and  low  culture including visit to museums and art galleries and to football matches, performance of music both popular and classical, pilgrimages to literary sites. Specifically, it refers to movements of persons essentially for cultural motivations including performing arts and cultural tours, travel to festivals and other events, visit to historic sites and monuments, travel to study nature, folklore or art, and pilgrimages. The tourism industry has become adept at packaging and popularizing culture in all its form. George Town World Heritage Site in Penang Island represents Malaysia s first cultural place which is evidence in architectural styles as the tangible heritage and culture or way of life as an intangible heritage. These characteristics give Georgetown strong desire to share its culture with various international tourists. However, the adverse cultural impacts of tourism development in this strait cannot be disregarded. As such, more emphasis must be on promoting sustainability of the cultural tourism in the George Town City in order to retain its position as a cultural destination. Accordingly, this paper scrutinizes the concept of cultural tourism in the George Town City of Penang Island, and also investigates cultural tourism within sustainable development scale.
C1 - Proceedings of 2nd Regional Conference on Tourism Research,  Venturing into new tourism research , Penang, Malaysia, 22 November 2011
N1 - Pages: 212
N2 - Cultural tourism is one of the fastest growing areas of tourism. In its widest definition, it encompasses both  high  and  low  culture including visit to museums and art galleries and to football matches, performance of music both popular and classical, pilgrimages to literary sites. Specifically, it refers to movements of persons essentially for cultural motivations including performing arts and cultural tours, travel to festivals and other events, visit to historic sites and monuments, travel to study nature, folklore or art, and pilgrimages. The tourism industry has become adept at packaging and popularizing culture in all its form. George Town World Heritage Site in Penang Island represents Malaysia s first cultural place which is evidence in architectural styles as the tangible heritage and culture or way of life as an intangible heritage. These characteristics give Georgetown strong desire to share its culture with various international tourists. However, the adverse cultural impacts of tourism development in this strait cannot be disregarded. As such, more emphasis must be on promoting sustainability of the cultural tourism in the George Town City in order to retain its position as a cultural destination. Accordingly, this paper scrutinizes the concept of cultural tourism in the George Town City of Penang Island, and also investigates cultural tourism within sustainable development scale.
SN - 978-967-394-071-4
EP - 212
TI - Evaluation of adverse tourism impacts on culture of George Town, Penang.
ER -