TY - JOUR
KW - decision-making behavior
KW - Intangible cultural heritage tourism
KW - Macao
KW - rationality theory
KW - Sustainable development
AU - Fu Hsu
AU - Su Zhang
AU - Yang Zhang
AU - Timothy Lee
AB - This study explores the sustainable development of intangible cultural heritage (ICH) tourism from a rational behavioral process perspective based on the theory of planned behavior. A multi-level conceptual model of ICH tourism and its intentions for sustainable development, including formal rationality and substantive rationality, is constructed. We discovered that it is not only altruistic intention that contributes to decision-making in the sustainable development of ICH tourism, but egoistic benefit also has an impact on such decisions. This is an explorative study that provides a hierarchical linear conceptual framework for the sustainable development of ICH tourism by discussing practitioners  decision-making behavior.
BT - International Journal of Tourism Research
DA - nov
DO - 10.1002/jtr.2546
LA - English
M1 - 6
N1 - Publisher: John Wiley and Sons Ltd
N2 - This study explores the sustainable development of intangible cultural heritage (ICH) tourism from a rational behavioral process perspective based on the theory of planned behavior. A multi-level conceptual model of ICH tourism and its intentions for sustainable development, including formal rationality and substantive rationality, is constructed. We discovered that it is not only altruistic intention that contributes to decision-making in the sustainable development of ICH tourism, but egoistic benefit also has an impact on such decisions. This is an explorative study that provides a hierarchical linear conceptual framework for the sustainable development of ICH tourism by discussing practitioners  decision-making behavior.
PY - 2022
SP - 800
EP - 812
T2 - International Journal of Tourism Research
TI - Decision-making behavior in the sustainable development of intangible cultural heritage tourism
UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85134738165&doi=10.1002%2fjtr.2546&partnerID=40&md5=bb14268f1acc36ab78bf33c9d376a2d4
VL - 24
SN - 10992340 (ISSN)
ER -