TY - CPAPER KW - Intangible cultural heritage KW - Intangible cultural heritages KW - Arts computing KW - Students KW - Product design KW - Digital storage KW - Digital media technologies KW - Innovative design KW - Design innovations KW - Economic and social effects KW - College students KW - Interaction methods KW - Cellular telephones KW - Creativity KW - Digital art KW - High educations KW - Mobile media KW - User centered design KW - User-centered design AU - Xiangnuo Li AU - Ziyang Li AB - Nowadays, the mobile phone culture derived from mobile media is infiltrating the daily study and life of college students in all dimensions. On the other hand, the traditional artistry and culture are gradually being marginalized. As the country pays more attention to the inheritance of "intangible cultural her-itage" and introduces it as a topic into higher education, it is necessary to envisage how the intangible culture can adapt to the mode of communication in the era of digital media technology. Meanwhile, higher education workers are concerned over the issue that Chinese design has long lacked Chinese elements. Under such a context, this study will, starting with the concept of protection of intangible cultural heritage, propose that innovative designs are applied the protection and inheritance of intangible cultural heritage in the current digital media technology environment. And it will also analyze the interaction methods and characteristics of user-favorite innovative design products for excellent applications and superior “intangible culture heritage” in the era of digital media technology. Conclusion: in the era prevalent with information technology and digital art, the dissemination of intangible cultural heritage should adapt to the social development and make design innovations. The products oriented to inheritance and innovation of “intan-gible culture heritage” should fully take into consideration the user experience, the interestingness of interaction methods, and how to incorporate traditional Chinese elements, rather than simple arrangement and combination of such elements. The combination of traditional culture and digital art is not only an on-going trend, still with a lot of room for improvement, but will also inject new blood into social innovation. DO - 10.1007/978-3-030-78227-6_4 LA - English N1 - Journal Abbreviation: Lect. Notes Comput. Sci. Pages: 46 Publication Title: Lect. Notes Comput. Sci. N2 - Nowadays, the mobile phone culture derived from mobile media is infiltrating the daily study and life of college students in all dimensions. On the other hand, the traditional artistry and culture are gradually being marginalized. As the country pays more attention to the inheritance of "intangible cultural her-itage" and introduces it as a topic into higher education, it is necessary to envisage how the intangible culture can adapt to the mode of communication in the era of digital media technology. Meanwhile, higher education workers are concerned over the issue that Chinese design has long lacked Chinese elements. Under such a context, this study will, starting with the concept of protection of intangible cultural heritage, propose that innovative designs are applied the protection and inheritance of intangible cultural heritage in the current digital media technology environment. And it will also analyze the interaction methods and characteristics of user-favorite innovative design products for excellent applications and superior “intangible culture heritage” in the era of digital media technology. Conclusion: in the era prevalent with information technology and digital art, the dissemination of intangible cultural heritage should adapt to the social development and make design innovations. The products oriented to inheritance and innovation of “intan-gible culture heritage” should fully take into consideration the user experience, the interestingness of interaction methods, and how to incorporate traditional Chinese elements, rather than simple arrangement and combination of such elements. The combination of traditional culture and digital art is not only an on-going trend, still with a lot of room for improvement, but will also inject new blood into social innovation. PB - Springer Science and Business Media Deutschland GmbH PY - 2021 SN - 03029743 (ISSN); 9783030782269 (ISBN) SP - 37 EP - 46 TI - Design Innovation of Intangible Cultural Heritage: Challenges on the Basis of Mobile Phone Culture UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85132745407&doi=10.1007%2f978-3-030-78227-6_4&partnerID=40&md5=0a2177af2cff33182b6117603f575832 VL - 12781 LNCS ER -