TY - JOUR KW - Bienes Culturales Intangibles KW - Cultural diversity KW - Diversidad cultural KW - Identidad KW - identity KW - Intangible cultural heritage KW - market KW - Memoria Social KW - Mercado KW - Social Memory KW - tradición KW - tradition AU - Javier Arévalo AB - Focused on the perspective of social anthropology, the article is structured around the concepts of tradition and intangible cultural heritage and representation of social memory. From critical reviews, the paper approaches key texts and analyzes and evaluates the documents that UNESCO has made public on intangible heritage during the last fifteen years. M1 - 2 N2 - Focused on the perspective of social anthropology, the article is structured around the concepts of tradition and intangible cultural heritage and representation of social memory. From critical reviews, the paper approaches key texts and analyzes and evaluates the documents that UNESCO has made public on intangible heritage during the last fifteen years. TI - El patrimonio como representación colectiva: la intangibilidad de los bienes culturales UR - http://www.scielo.org.ar/scielo.php?script=sci_arttext&pid=S1668-80902012000200001&lang=es VL - 23 SN - 1668-8090 ER -