TY - SER KW - Bamboo products KW - Digitalized KW - OBM (Original brand Manufacturer) KW - Revealed Comparative Advantage Index (RCA) KW - Social innovation AU - L. You AU - T. Ji AU - Y. Zhao AU - W. Li AU - Y. Li AB - Purposes China owns the largest amount of bamboo resources in the world, but the added value of these resources lags far behind other countries because China’s bamboo industry remains at the OEM stage from a macro perspective. It is imperative to foster the original brand manufacturers (OBM) of the bamboo products. This paper comes up with the digitalized bamboo design approach and the bamboo industrial development system supported by social innovation. Methods The research digitalizes the traditional bamboo weaving techniques, studies the bamboo product design based on local resources, and combines design, production and social recognition in an open and innovative way. Conclusions Bamboo weaving is the traditional intangible cultural heritage of China. It is an essential task to revitalize this asset against the background of digitalization. Digitalization offers an ideal approach to design and study bamboo products in an open and innovative way. C1 - AHFE International Conference on Ergonomics in Design, 2021 DO - 10.1007/978-3-030-79760-7_24 N1 - Journal Abbreviation: Lect. Notes Networks Syst. Pages: 202 Publication Title: Lect. Notes Networks Syst. N2 - Purposes China owns the largest amount of bamboo resources in the world, but the added value of these resources lags far behind other countries because China’s bamboo industry remains at the OEM stage from a macro perspective. It is imperative to foster the original brand manufacturers (OBM) of the bamboo products. This paper comes up with the digitalized bamboo design approach and the bamboo industrial development system supported by social innovation. Methods The research digitalizes the traditional bamboo weaving techniques, studies the bamboo product design based on local resources, and combines design, production and social recognition in an open and innovative way. Conclusions Bamboo weaving is the traditional intangible cultural heritage of China. It is an essential task to revitalize this asset against the background of digitalization. Digitalization offers an ideal approach to design and study bamboo products in an open and innovative way. PB - Springer Science and Business Media Deutschland GmbH SN - 23673370 (ISSN); 9783030797591 (ISBN) TI - Digitalized Bamboo Product Design and Its Social Innovation System Construction UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85112641537&doi=10.1007%2f978-3-030-79760-7_24&partnerID=40&md5=1ed4ecd11c3e73c8823b3e7069b25ab6 VL - 261 ER -