TY - SER
KW - Chinese operas
KW - Focus groups
KW - Game-Based
KW - Huangmei Opera
KW - Huangmei Opera
KW - Intangible cultural heritage
KW - Intangible cultural heritages
KW - Lightweight h5 game
KW - Lightweight h5 game
KW - Media convergence
KW - Media usage
KW - Oral communication
KW - Surveys
KW - Users  experiences
AU - Y. Zhang
AU - S. Pan
AU - R. Fu
AB - Huangmei Opera is an important art form of traditional Chinese opera. At present, Huangmei Opera, which mainly focuses on oral communication and stage communication, cannot cater to the media usage habits of current audiences, and cannot be effectively spread in the context of media convergence. In this paper, users’ preference for lightweight game samples was obtained based on EEG experiment; Secondly, the factors influencing user experience of Huangmei Opera lightweight H5 game were acquired through the focus group; Then, supported by the questionnaire design of the focus group, user experience hierarchy was constructed according to the results of questionnaire data analysis, based on which the design practice of Huangmei Opera lightweight H5 game was completed; Finally, the design effect of the game was evaluated. The results show that lightweight H5 games can realize the effective communication of cultural connotation of Huangmei Opera as an important carrier, which provides new ideas for the contemporary dissemination of traditional Chinese opera.
C1 - 10th International Conference on Culture and Computing, C and C 2022, Held as Part of the 24th HCI International Conference, HCII 2022
DO - 10.1007/978-3-031-05434-1_25
N1 - Journal Abbreviation: Lect. Notes Comput. Sci. Pages: 384 Publication Title: Lect. Notes Comput. Sci.
N2 - Huangmei Opera is an important art form of traditional Chinese opera. At present, Huangmei Opera, which mainly focuses on oral communication and stage communication, cannot cater to the media usage habits of current audiences, and cannot be effectively spread in the context of media convergence. In this paper, users’ preference for lightweight game samples was obtained based on EEG experiment; Secondly, the factors influencing user experience of Huangmei Opera lightweight H5 game were acquired through the focus group; Then, supported by the questionnaire design of the focus group, user experience hierarchy was constructed according to the results of questionnaire data analysis, based on which the design practice of Huangmei Opera lightweight H5 game was completed; Finally, the design effect of the game was evaluated. The results show that lightweight H5 games can realize the effective communication of cultural connotation of Huangmei Opera as an important carrier, which provides new ideas for the contemporary dissemination of traditional Chinese opera.
PB - Springer Science and Business Media Deutschland GmbH
SN - 03029743 (ISSN); 9783031054334 (ISBN)
TI - Design and Research of Huangmei Opera Lightweight H5 Game Based on Media Convergence
UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85132977136&doi=10.1007%2f978-3-031-05434-1_25&partnerID=40&md5=238e36ace60d7bbb76d7fcbba4c8a921
VL - 13324 LNCS
ER -