TY - JOUR
AU - E. Dziedzic
AB - The paper addresses the issue of the use of culture as an input into induced image formation by NTOs. It shows the potential dimensions of such input as far as tourism offering, identity and creative communication are considered. All dimensions are further elaborated and the findings applied to content analysis of official websites of Poland, the Czech Republic and Slovakia NTOs. The outcome of the analysis reveals that they promote traditional built heritage, only occasionally some examples of arts or creative industries input can be traced. The presentation of the offer is also rather conventional. Only the Czech Republic may be seen as destination that positions itself through rich cultural themes, intangible heritage including.
BT - Zeszyty Naukowe Uniwersytetu Szczecinskiego. Ekonomiczne Problemy Turystyki
M1 - 4
N2 - The paper addresses the issue of the use of culture as an input into induced image formation by NTOs. It shows the potential dimensions of such input as far as tourism offering, identity and creative communication are considered. All dimensions are further elaborated and the findings applied to content analysis of official websites of Poland, the Czech Republic and Slovakia NTOs. The outcome of the analysis reveals that they promote traditional built heritage, only occasionally some examples of arts or creative industries input can be traced. The presentation of the offer is also rather conventional. Only the Czech Republic may be seen as destination that positions itself through rich cultural themes, intangible heritage including.
PY - 2014
SP - 239
EP - 251
T2 - Zeszyty Naukowe Uniwersytetu Szczecinskiego. Ekonomiczne Problemy Turystyki
TI - Culture as an input into induced destination image: the case of Poland, Czech Republic and Slovakia.
SN - 1644-0501
ER -