TY - JOUR AU - Pilar Espeso-Molinero AB - This work aims to reflect on the characteristics of global tourism growth and its relation to cultural tourism development. The next few years will witness remarkable growth in tourism numbers, with visitors coming with diverse demographic, geographic, functional, and cultural backgrounds. Under the paradigm that cultural tourism should contribute to life quality improvement of all those involved, this work proposes different lines of action that contribute to the sustainability of the cultural and tourism sector. The document addresses other trends, such as the need for a balance between marketing and planning, the collective construction of tourist images, the importance of intangible heritage, or the growing presence of new technologies in all aspects of cultural tourism. Under the paradigm that cultural tourism should contribute to life quality improvement of all those involved, this work proposes different lines of action that contribute to the sustainability of the cultural and tourism sector. The document addresses other trends such as the need for balance between marketing and planning, the collective construction of tourist images, the current importance of intangible heritage or the growing presence of new technologies in all aspects of cultural tourism. BT - Pasos-Revista de Turismo y Patrimonio Cultural DA - dec DO - 10.25145/j.pasos.2019.17.076 M1 - 6 N2 - This work aims to reflect on the characteristics of global tourism growth and its relation to cultural tourism development. The next few years will witness remarkable growth in tourism numbers, with visitors coming with diverse demographic, geographic, functional, and cultural backgrounds. Under the paradigm that cultural tourism should contribute to life quality improvement of all those involved, this work proposes different lines of action that contribute to the sustainability of the cultural and tourism sector. The document addresses other trends, such as the need for a balance between marketing and planning, the collective construction of tourist images, the importance of intangible heritage, or the growing presence of new technologies in all aspects of cultural tourism. Under the paradigm that cultural tourism should contribute to life quality improvement of all those involved, this work proposes different lines of action that contribute to the sustainability of the cultural and tourism sector. The document addresses other trends such as the need for balance between marketing and planning, the collective construction of tourist images, the current importance of intangible heritage or the growing presence of new technologies in all aspects of cultural tourism. PY - 2019 SP - 1101 EP - 1112 T2 - Pasos-Revista de Turismo y Patrimonio Cultural TI - Cultural tourism trends VL - 17 SN - 1695-7121 ER -