TY - SER
AU - B. McKercher
AU - du Cros
AB - This book provides professionals and students in the fields of tourism and cultural heritage management with a better understanding of their own and each other s roles in the partnership between the two fields. Topics covered include: the challenges in achieving sustainable cultural tourism; tangible and intangible heritage; cultural tourism products; the cultural tourism market (i.e., the cultural tourists); assessing, auditing and planning of heritage assets; marketing of cultural tourism; and the presentation and management of heritage assets. The book has 14 chapters and a subject index.
C1 - Cultural tourism: the partnership between tourism and cultural heritage management
N1 - Pages: xiii + 262 pp.
N2 - This book provides professionals and students in the fields of tourism and cultural heritage management with a better understanding of their own and each other s roles in the partnership between the two fields. Topics covered include: the challenges in achieving sustainable cultural tourism; tangible and intangible heritage; cultural tourism products; the cultural tourism market (i.e., the cultural tourists); assessing, auditing and planning of heritage assets; marketing of cultural tourism; and the presentation and management of heritage assets. The book has 14 chapters and a subject index.
PY - 2002
SN - 0-7890-1106-9
EP - xiii + 262 pp.
TI - Cultural tourism: the partnership between tourism and cultural heritage management.
ER -