TY - SER AU - K. Stojanovic AU - M. Denadic AB - Progressive and sustainable rural development is an essential factor for the survival of the Serbian village. Modern tourism seeks authentic and unique experiences when visiting a particular tourist destination. Indigenous architecture, landscape, the ambience of the village and food culture can constitute the new actuators of cultural tourism, as rural development is based on nurturing and sustainable exploitation of natural and cultural resources. The aim is to point out the possibility of general development based on tangible and intangible heritage as an actuator of tourism development. It is necessary to establish a new style that is recognizable and characteristic of our culture. A style inspired by folk architecture is presented via the historical method. Having a stronghold in tradition has created an architecture of inestimable value, which is the basis of culture and identity. C1 - Fifth International Scientific Conference, Tourism in function of development of the Republic of Serbia: tourism and rural development, Vrnjacka Banja, Serbia, 3-5 September 2020. Thematic proceedings II N1 - Pages: 453 N2 - Progressive and sustainable rural development is an essential factor for the survival of the Serbian village. Modern tourism seeks authentic and unique experiences when visiting a particular tourist destination. Indigenous architecture, landscape, the ambience of the village and food culture can constitute the new actuators of cultural tourism, as rural development is based on nurturing and sustainable exploitation of natural and cultural resources. The aim is to point out the possibility of general development based on tangible and intangible heritage as an actuator of tourism development. It is necessary to establish a new style that is recognizable and characteristic of our culture. A style inspired by folk architecture is presented via the historical method. Having a stronghold in tradition has created an architecture of inestimable value, which is the basis of culture and identity. PY - 2020 SN - 978-86-89949-46-9 EP - 453 TI - Cultural tourism and folk architecture in the service of revitalization of rural space. ER -