TY - JOUR AU - Almir Batista de Oliveira AB - The purpose of this article is to discuss the relationship between tourism and specifically cultural tourism and the preservation of the material and intangible cultural heritage. I discussed some of these concepts and for this preservation to take concrete into account the measures related to the necessary use of strategic planning and the possibility of listening to the local community in the use of this same asset for local development. It presents a history of this relationship in Brazil and I discussed the example of Pelourinho in Salvador as a form of this preservation. BT - Acesso Livre DA - dec M1 - 6 N2 - The purpose of this article is to discuss the relationship between tourism and specifically cultural tourism and the preservation of the material and intangible cultural heritage. I discussed some of these concepts and for this preservation to take concrete into account the measures related to the necessary use of strategic planning and the possibility of listening to the local community in the use of this same asset for local development. It presents a history of this relationship in Brazil and I discussed the example of Pelourinho in Salvador as a form of this preservation. PY - 2016 SP - 43 EP - 58 T2 - Acesso Livre TI - Cultural heritage and tourism: form of presentation, way of preservation SN - 2319-0698 ER -