TY - CPAPER
KW - Artificial Intelligence Technology
KW - Artificial intelligence
KW - Artificial intelligence technologies
KW - Behavioral research
KW - Brand Value
KW - Brand awareness
KW - Brand values
KW - Creatives
KW - Cultural and Creative Tourism Product Design
KW - Cultural and creative tourism product design
KW - Current situation
KW - Design strategies
KW - Grass Cloth Embroidery
KW - Grass cloth embroidery
KW - Intangible cultural heritages
KW - Product design
KW - Research models
KW - Textile printing
AU - G. Luo
AU - L. Lin
AU - A. Li
AB - Taking grass cloth embroidery as an example, explore the direction and strategy of cultural and creative tourism product design to enhance the brand value of intangible cultural heritage under artificial intelligence technology. This paper studies the concept of brand value and cultural and creative tourism product design, and elaborates the research model of cultural and creative tourism product design to enhance brand value. Analyzed the current situation of cultural and creative tourism product design of two grass cloth embroidery brands, and puts forward four strategies to enhance the brand value of grass cloth embroidery under artificial intelligence technology, including unified design to enhance brand awareness, improving emotional design elements to improve brand perceived quality, mining cultural connotation to increase brand loyalty and creating cultural mood to strengthen brand association.
C2 - Proc. - Int. Conf. Forthcom. Networks Sustain. AIoT Era, FoNeS-AIoT
DO - 10.1109/FoNeS-AIoT54873.2021.00042
LA - English
N1 - Journal Abbreviation: Proc. - Int. Conf. Forthcom. Networks Sustain. AIoT Era, FoNeS-AIoT
N2 - Taking grass cloth embroidery as an example, explore the direction and strategy of cultural and creative tourism product design to enhance the brand value of intangible cultural heritage under artificial intelligence technology. This paper studies the concept of brand value and cultural and creative tourism product design, and elaborates the research model of cultural and creative tourism product design to enhance brand value. Analyzed the current situation of cultural and creative tourism product design of two grass cloth embroidery brands, and puts forward four strategies to enhance the brand value of grass cloth embroidery under artificial intelligence technology, including unified design to enhance brand awareness, improving emotional design elements to improve brand perceived quality, mining cultural connotation to increase brand loyalty and creating cultural mood to strengthen brand association.
PB - Institute of Electrical and Electronics Engineers Inc.
PY - 2021
SN - 9781665410915 (ISBN)
SP - 160
EP - 167
TI - Cultural and Creative Tourism Product Design Strategies to Enhance the Brand Value of Intangible Cultural Heritage under Artificial Intelligence Technology: Focused on Grass Cloth Embroidery Example
UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85129642925&doi=10.1109%2fFoNeS-AIoT54873.2021.00042&partnerID=40&md5=f3bf27ba8d16ceffdf389ad175e4feb1
ER -